Women do have countless options to wear jewelry.
Men have a watch.
Now one more reason to choose a real classic. IWC Schaffhausen opened a Store in the middle of the City on Vienna’s ‘Graben’ next to the beautiful and one of the most well known pieces of sculpture – the plague column – recently. Already Emperor Kaiser Franz Josef was known for giving IWC pocket Watches as a Gift.
IWC-Aficionados celebrated the Opening in front of the small but precious boutique which was concepted under the direction of IWC architect Alex Maschmeyer, who moved the company’s soul into the right light, which has been existing since 1868.